The national campaign raising tourists’ awareness of rules of conduct in Switzerland appears to be well received by industry stakeholders. Several regions are promoting this initiative and the initial feedback is encouraging.
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In April, the Swiss tourism industry launched its campaign “Travel with care. Leave with memories” (“Voyagez avec soin. Repartez avec des souvenirs” in French). It aims to raise visitors’ awareness of residents’ needs by offering a few simple rules of conduct. The goal is to ease tensions between the population and tourism.
It aims to raise visitors’ awareness of residents’ needs by offering a few simple rules of conduct. The goal is to ease tensions between the population and tourism.
Source: RTS