The media born on social networks joins the new show Destination France on BFM Business. Across six episodes, the series highlights entrepreneurs and tourism offerings, while extending the topics on Instagram, TikTok, YouTube and more.
A hybrid format: on location and in-studio
Les Pépites de France, known for its short videos showcasing places, know-how and experiences across France, produces the reports for Destination France, le tourisme en mouvement, a show launched on October 12 on BFM Business in partnership with Bpifrance. The format combines in-studio analysis with on-location reports: Gérald Ariano hosts the studio discussions, while Julie Quatrehomme, CEO of Les Pépites de France, presents the immersive field reports.
Six episodes, faces and projects
The series comprises six episodes. Each pairs a discussion about the transformations in the tourism sector with a character-driven report that illustrates concrete initiatives, from accommodations to new leisure offerings. The stated goal is to give greater visibility to the entrepreneurs shaping the French tourism experience.
Editorial relay on social networks
Rather than a simple TV appearance, the segments produced for BFM Business will then be adapted for social networks — Instagram, TikTok, Facebook, YouTube and LinkedIn — where Les Pépites de France built its audience. Personally, as a user of their app, I find it very well designed: user-friendly and rich in local discoveries.
“The media that reconnects the French with their heritage.”
A partnership that fits within La French Expérience
This collaboration comes a few days after the launch of La French Expérience, a community supported by Bpifrance aimed at bringing together entrepreneurs in tourism and leisure. Bpifrance seeks to encourage exchanges among sector players and increase the visibility of their initiatives; the show offers faces and stories to make that ambition tangible.
Slow tourism: trains, bikes, barges and ferries to travel differentlyAbout Les Pépites de France
Les Pépites de France is a media outlet dedicated to promoting territories, heritage and French know-how. Followed by more than 2.6 million people on social networks, including 1.8 million on Instagram, it relies on an engaged community and a diversified editorial ecosystem: over 3,400 gems catalogued, a mobile app boasting 400,000 users and eight books devoted to discovering France.
Present for more than four years in the media landscape, Les Pépites de France continues its development with its arrival on BFM Business, at the intersection of territorial promotion and economic news.
Source
- Les Pépites de France appear on television with BFM Business and Bpifrance (www.influencia.net)
- Les Pépites de France – the jewels of France region by region (Les Pépites de France)
- Les Pépites de France: Heritage, tourism & French art of living (www.lecrayongroupe.fr)